Scriptd
Social Media & Email Marketing
The Client
Scriptd was created to be a comprehensive database of original scripts that promoted transparency and visibility within the entertainment industry. It was envisioned to help writers, producers and studios tap into key audiences that are hungry for new content. Founder Denise Love Hewett (Host, Entrepreneur, and DJ) saw the importance of making screenplays and screenwriting more accessible to the writing community. Scriptd’s technology was designed to increase profits but most importantly to diversify the field by lowering the risk of beginning in the entertainment industry and addressing several failures in legacy media.
The Work
Scriptd already had an active online community, so the social media focus was on creating and curating shareable content and promoting their monthly script readings. Their monthly newsletters needed a refresh, so the previous Mailchimp template was amplified with custom headers and design.
Scriptd never compromised themselves, tirelessly working toward solving a pressing issue for a niche group. Some innovations were ahead of its time, and the business was dissolved in March 2022, after 7 years of unmatched dedication and passion. Working with Scriptd was one of the most formative experiences of my marketing career. It is the nature of entrepreneurship that fuels progress and change causing business to wax and wane but ultimately inspire the creativity that pushes their industry forward.