The Client

Mazz Hanna is a renowned celebrity manicurist and the founder of Mazz Hanna Beauty. Her business offers a range of luxury skincare products, and as the demand for Mazz Hanna Beauty grew, the company needed to find new ways to keep their customers engaged and coming back for more. The solution was to develop a robust email marketing program that would foster a strong connection with their customers, drive sales, and cultivate community.

I originally started working with Mazz helping write copy for her website. Using what I knew about the brand, the goal was to create a series of automated email campaigns that would keep customers engaged and informed about the latest products and promotions.

The work started with analyzing the company's customer base and developing a deep understanding of their needs and preferences. This research informed the design of a series of automated email campaigns that were tailored to different stages of the customer journey, including welcome emails, birthday emails, order follow-up emails, and customer reactivation emails. To ensure the success of these campaigns, I also designed a set of email templates that were used to reach out to customers on a weekly basis. These templates were designed to be visually appealing, easy to read, and optimized for mobile devices.